The second dimension of the entrepreneurship paradigm is venture performance. To examine the influence of entrepreneurial marketing on the growth. The role of entrepreneurship in transforming the nigerian. Entrepreneurial marketing focuses on this challenge. Specifically, the study addresses the following objectives. They concluded that nigeria still remain in the doldrums because of the combination. The historical background of entrepreneurial development in nigeria. The role of entrepreneurship in transforming the nigerian economy. Boi began operations in 1959 as investment company of nigeria icon. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an extreme makeover in the context of innovative products hitting the market.
Since there are many different conceptualizations for entrepreneurship and marketing therein exists myriads of definitions for entrepreneurial marketing. Assessing the prospects and problems of entrepreneurship. The increasing competition in the marketing environment has made competition tough in the nigerian fast food industry, which has become a beehive of activities that seems to be gaining more attention. The historical background of entrepreneurial development in. Nigeria has not been able to identify the full importance of this sector despite the country position as the world leader in entrepreneurial spirit global entrepreneurial monitor, 2012 entrepreneurship skills are vital to the growth and survival of small and medium scale enterprise amatori, 2006. The role of entrepreneurship in transforming the nigerian economy 1. This study examined the effect of entrepreneurial marketing on the. In the developing economies like nigeria, where there are widespread financial constraints, particularly for potential and nascent entrepreneurs, a strong positive relationship exists between access to financial resources and entrepreneurial process akanji, 2001. Entrepreneurial marketing and smes performance in lagos. According to some authors, growth seems to be a typical characteristic of entrepreneurial ventures. Pdf on oct 30, 2018, michael o mojekeh and others published entrepreneurial marketing and the performance of the selected small and medium scale enterprises in nigeria find, read and cite all. How entrepreneurial marketing can add sustainable value to any sized company, written by lodish, morgan, and archambeau marketing tools, tactics, and strategies for marketers in every kind of company, from startup to global enterprise 2008 special issue of journal of small business. Micro financing, marketorientation, entrepreneurship. Entrepreneurial skills and growth of small and medium.
Professional printers of nigeria cippon, various printingprinters associations and individual printing sme owners are the key players in the entrepreneurial developmental activities for the nigerian printing smes. Entrepreneurial marketing is less about a single marketing strategy and more about a marketing spirit that differentiates itself from traditional marketing practices. Entrepreneurship and marketing puzzle i puzzle ii who are the major competitors of successful new vetures. In view of matanmi and awodun 2005, if nigeria desire to move out of the disturbing high level of unemployment and ravaging level of poverty, adequate attention must be given to the growth of entrepreneurship. Pdf entrepreneurial marketing and the performance of the. Entrepreneurial marketing, competitive advantage, small and medium size. Guerrilla and viral marketing strategies, as it is related to promotion, have significant impact on and relationship with performance i. Entrepreneurial marketing what is entrepreneurial marketing.
Page 12 novelty journals determinants of participation in entrepreneurial activities among rural households. The national population census npc, 1998 of the federal republic of nigeria showcased unemployment rates in nigeria, state by state in 1991 and 1993. Recently, private sector has dominated the entrepreneurial development policies globally. Marketing mix strategies and entrepreneurial competence. Nigeria and for the nation to see what have gone wrong and where the system has failed and to throw light into that areas where there is a need to make some amendments. It is important to have a clear description of the term growth. Conventional marketing practices appear not to be effective for entrepreneurial firms sustainable competitiveness. It inquires and assesses approach to marketing practices entrepreneurs apply. Innovative and entrepreneurial skill acquisition in nigeria entails focusing on what should be done to bridge the gap between the school and labor market, where the learner will work after graduation, so as to be selfreliant in the society. Whitlark brigham young university recognizing market opportunities and then developing responsive marketing strategies and tactics are critical for any enterprise. I2 abstract this study explores with empirical evidence the extent of overlap, similarities and. The underlying assumption of my dissertation is that strategy is a pattern in a streams of actions, whether intended or not. Entrepreneurship, marketing, entrepreneurial marketing, smes. Lecture notes entrepreneurial marketing sloan school of.
The historical background of entrepreneurial development. In nigeria, the scenario is the same and even appears worse. Provision of technical support and research center are the contributions of government towards entrepreneurial development in nigeria. The management competencies required by business education students for entrepreneurial development in nigeria. Also, the study will help the government to understand that supporting the awareness of entrepreneurial education will help improve the economy as a whole. My results have revealed that there are two new, formerly hidden dimensions opposed to entrepreneurial. My hypotheses are tested by crosstabulation and pearson correlation. As a result of the current growth in the entrepreneurial education in nigeria are gradually becoming an integral part of the economy.
Nigerian entrepreneurship ecosystem mapping report final. Secondary data were obtained through books, journals, and internet. Acquisition of innovative and entrepreneurial skills in basic. Entrepreneurship and economic development in nigeria.
Then, the differences and similarities of traditional and. The importance of marketing in entrepreneurial development. Entrepreneurial managers are identified on the level of their entrepreneurial orientation. This online research paper is approved and well researched for final year. Get free research paper on the effect of entrepreneurial education as a tool for reducing unemployment in nigeria a study of department of business administration and marketing of selected private universities in ogun state research project topics and materials in nigeria. An illustrative approach find, read and cite all the research you need on researchgate. Entrepreneurial education is the incorporation into the student syllabus steps involved in starting a new business based on a recognized business opportunity as well as operating and maintaining that business. In the light of this problem, this paper seeks to provide an insight on the interface between entrepreneurship and marketing in entrepreneurial firms in nigeria.
Acquisition of innovative and entrepreneurial skills in. Micro finance bank that is popularly known as bank for the poor is basically established to alleviate poverty and also to serve as a platform for promoting entrepreneurial development. On the one hand, one strand in the literature has found that unemployment stimulates entrepreneurial activity, which has been termed as a refugee. Descriptive statistics show that some marketing techniques have not been fully employed by micro finance banks. Determinants of participation in entrepreneurial activities. It eschews many of the fundamental principles of marketing because they are typically designed for large, well established firms. Entrepreneurship, innovation and economic growth past experiences, current knowledge and policy implications 1 february. However, since one of the limitations of phenomenology precisely tends to be an overabundance of data which could complicate explicitation groenewald, 2004, it was also advisable to work with a manageable. An assessment of business competencies needed by business. Fast food restaurants in asaba, delta state, nigeria.
Introduction nigeria, the most populous country in africa, is naturally endowed with millions and millions of acres of arable land, 38. Ohen2 1 co department of agricultural economics and extension, faculty of agriculture, university of calabar, calabar, nigeria. Daniela ioni academy of economic studies, bucharest 6. The study concluded that entrepreneurial marketing i. Entrepreneurial management lilla hortovanyi the research was supported by project tamop 4. Entrepreneurial marketing practices and competitive advantage of small and medium size enterprises in enugu state was studied to examine the effect of entrepreneurial marketing dimensions on competitive advantage of small and medium size enterprises in enugu state. Daniela ioni academy of economic studies, bucharest 6 roman. Interests in the entrepreneurial development continue to be in the forefront of policy debates in the developing countries, especially nigeria. Assessment of entrepreneurial marketing practices among small. This chapter focuses on the marketing tools, such as product, price, place distribution and promotion. Pdf the dimension of entrepreneurial marketing on the. Entrepreneurship theory and creativity owth objectives for companies. This study on assessment of entrepreneurial skills needed for selfemployment by business education graduates in delta state was necessitated by need to equip business education graduates with skills for entrepreneurship. Lecture notes entrepreneurial marketing sloan school.
The dimension of entrepreneurial marketing on the performance of fast food restaurants in asaba, delta state, nigeria 1dr. An effectual approach provides a vital guide to successfully developing customer demand and a. The dimension of entrepreneurial marketing on the performance of. Eromafuru edward 1department of business administration and marketing faculty of management sciences, delta state university, asaba campus, nigeria. Professional printers of nigeria cippon, various printingprinters associations and individual printing sme owners are the key players in the entrepreneurial developmental activities for. The dimension of entrepreneurial marketing on the performance. Marketing in entrepreneurial development and poverty alleviation in nigeria. Getting venture capital to finance entrepreneurial endeavor in nigeria is very difficult because of the political and economic instability.
International journal of novel research in marketing management and economics vol. The relationship between unemployment and entrepreneurship has been shrouded with ambiguity. The high cost of doing business in nigeria, such as the lack of adequate electricity and basic needs by a large amount of the population stifle entrepreneurial activity. Entrepreneurial interventionism and challenges of youth. Assessment of entrepreneurial marketing practices among.
The purpose of this study is to assess the business competencies needed by business education students for entrepreneurial development in southwest geopolitical zone of nigeria. Materials and methods the study was carried out primarily through the survey method and interview of entrepreneurs in nigerian agricultural sector. Assessment of entrepreneurial marketing practices among small and medium scale enterprises in imo state nigeria. Pdf on mar 1, 2015, suraju abiodun aminu and others published entrepreneurial marketing in nigeria. Entrepreneurial interventionism and challenges of youth unemployment in nigeria by dr. Delta state university asaba, nigeria abstracts although policy makers and practitioners are aware of the importance of entrepreneurship in reducing unemployment among the nigerian youths they have failed to give it the deserved attention. Entrepreneurial marketing and performance of medium size. Micro financing and entrepreneurial development in nigeria. A social entrepreneurial model from nigeria 140 students in order to more deeply grasp how this phenomenon works from their viewpoint.
The role of entrepreneurship education in shaping entrepreneurial action of disabled students in nigeria. Evidence from micro restaurants in calabar metropolis, cross river state, nigeria. The study applied descriptive research design with the aid of survey. Entrepreneurial marketing activities are essential for every new or established business. A framework for creating opportunity with competitive angles michael j. Find materials for this course in the pages linked along the left. Small to medium size enterprises smes in owerri, nigeria. On entrepreneurial competence, relationship competence recorded the highest mean score of 3.
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